All offices are now open!

We are doing everything we can to protect you and our team.  Please expect new office policies and procedures when booking your appointment.

Request your appointment today!

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North Jacksonville at River City Office

Vision Express at the Parkway Shops across the street from River City Marketplace, near the airport has been providing eye care since 2013.

We started with a small practice in Ponte Vedra Beach and later expanded to provide excellent eye care services, vision care products, and vision rehabilitation / therapy in the North Jacksonville area. Our River City (North) office has a full on-site lab so we can make almost any lenses and have them available the same day. This includes progressives (no-line lenses), single vision, bifocals, sunglasses, and transitioning lenses. We also strive to have same day appointments available. The time of waiting 2 weeks for your glasses is now in the past. So give yourself the gift of sight and schedule your appointment today!

  • David Falden, O.D., F.A.A.O.

    Dr. David Falden grew up in Red Deer, Alberta, Canada. He received his Associate Degree in Chemistry from Santa Barbara City College, California. He then attended York University in Toronto, Ontario, Canada where he received his Bachelor's of Science in Physics. Moving south to Fort Lauderdale, he completed his Doctor of Optometry at Nova Southeastern College of Optometry and also received another Bachelor's of Science in Vision Science. He speaks fluent French and is a member of the American Optometric Association and a Fellow in the American Academy of Optometry.

  • Dr. Jenna Rogers, O.D.

    Dr. Jenna Rogers, O.D., earned her Bachelor's Degree from Vanderbilt University and then went on to graduate with honors from Illinois College of Optometry in Chicago. During optometry school, she received clinical honors in all of her rotations including pediatrics and vision therapy. She also served as Class President and was a member of the Gold Key International Honor Society. Dr. Rogers continued her education by completing a residency in Vision Therapy and Neuro-Optometric Rehabilitation under the guidance of Dr. Barry Tannen, O.D. She has extensive experience in working with adults and children with strabismus, amblyopia, and acquired brain injury including concussions. She is a member of the College of Optometrists in Vision Development and has co-authored articles for Optometry journals.